Some shots from field production in Denver Colorado:
And, of course, dinner:
Field production – Colorado
April 20th, 2011 by JoeyDIGICO Wins Richmond Show Advertising Award
April 18th, 2011 by JoeyHey, we won an award for things we do! Shameless plugging time!
Jeff, Vicki and I went to the Richmond Show Friday night for hours devours and an awards ceremony honoring Virginia advertising in broadcast, Web, print, and radio. It was an awesome collection of talent producing a lot of your favorite commercials and sites. I was about to Twitter on the work feed about one of the commercials that just played and Jeff smacked me on the arm and say “Hey! That’s us!”
Very positive reaction from the crowd, and what I’m sure is a ridiculous photo of me posing with the awards, and I’m on the way back to our seats. It was a fairly surreal experience to watch the commercial play in front of that room and market that probably hadn’t seen the spot before. Good reaction overall, I was more upbeat that the group of creatives there reacted warmly more than just about anything else.
I texted off a couple of very swear-laden texts about the event to the rest of the class and my wife, talked to a few people on the way out, and we hit the road.
We’re stoked for the recognition. Here’s the commercial once again http://vimeo.com/14561224
Here’s the press release:
Valley Production Company Wins Richmond Ad Show Award
DIGICO Shoot | Post | Design, a Harrisonburg-based video production and motion design firm, received an award at the Richmond Show Friday night for a thirty-second commercial produced in 2010. The Richmond Show is an annual event honoring Virginia’s best in broadcast, Web, radio, and print advertising.
“To go to Richmond and be recognized by the Ad Club really is an honor,” said Joey Groah, DIGICO producer and partner. “We could not be more thrilled to be in the company of talent of the assembled ad agencies and production houses,” he said.
DIGICO received a bronze Richmond Show award in the Advertising category for a commercial they produced for James Madison University’s “25K Strong” campaign, seen here http://bit.ly/g0gli8 The commercial has been used in broadcast, online, and in-show during football games.
About DIGICO Shoot | Post | Design: DIGICO is full service film, video and motion design firm. Working with individual businesses, advertising agencies, and corporations to create advertising, corporate communication and original content, DIGICO forms lasting relationships with clients by our ability to deliver on all aspects of production including concept development, scriptwriting, field production, post production, branding, motion graphic design, and consulting.
About The Richmond Ad Club: The Richmond Ad Club is a dynamic organization of advertising professionals that’s been around since 1960. Our official mission is, “To unite our ad community through service endeavors, education and the celebration of creativity.”
http://www.richmondadclub.com/
What I Learned at Summer Camp. Again.
April 13th, 2011 by Joey
This past Friday I went back to school, sans Rodney Dangerfield. My alma mater has a day where alum come and talk to current students and hold panels, portfolio reviews, a couple of chances to eat together and discuss careers.
I realized Saturday it’s kind of like a compressed summer camp for me as an alum too, without poison ivy and getting yelled at for being on the lake in paddleboats at 3 a.m.
It’s always a fun time, and feels like I compress three days of a conference into day sessions and a night out. None of takeaway was re-inventing the wheel, but I can always use a tune-up, including:
- a lot of creative people really just like helping other creative people
- everybody is striving for a higher level of skill, and keeping their eyes on “getting better”
- a couple different business models work
- hard work is the most active ingredient in any project or attempt to get better
- failure is the greatest teacher, and failing to fail is worse than being successful at being really mediocre
I look forward to going back next year, maybe with less rain.
Extras Needed for :30 Commercial
April 6th, 2011 by JoeyExtras needed! We’re working a Harrisonburg non-profit fair trade retail store on a :30 commercial:
Artisans’ Hope, a non-profit retail shop selling Fair Trade products from around the world, seeks individuals to be a part of our commercial to air on local cable channels. We’d like people representing the following nationalities:
Vietnam, Haiti, Peru (or other Spanish speaker), Ghana (or other African nation), and India.
Details:
*Receive a $20 Gift Card to Artisans’ Hope
*Commit 30 minutes, read one line (ideally in native language) while holding a product
*Be available April 11-15, 2011
*Provide a picture/head shot, if available
*Have fun
Contact Brad at “artisanshope@gmail.com”
Generalist? Specialist? OR “Preditor 2: Stick Around”
March 16th, 2011 by JoeyI had lunch with a college roommate (now “Dr.” Pete) on Saturday, somebody I don’t see enough of despite living a couple hours away. My senior year, Dr. Pete was nice enough to put me in touch with his sister, a TV producer in New York. I really wanted to make TV and movies, and like many almost-grads, had very little by way of a plan.
Maybe small market TV, maybe apply for a bunch of jobs and move some where exotic (“New York! Los Angeles! Washington… D.C.!”) but do something that would pay me to learn more and get better at making things. And I wanted to do EVERYTHING (except a lot of audio post, you people are nuts) because I really liked everything. Write, shoot, edit, direct, produce and all the trimmings in between. Because that seemed like the most interesting thing, the most fun, and the thing I liked the most.
Dr. Pete’s sister was very nice on the phone. She was a producer on a show you’ve heard of out of New York, and had practical matter-of-fact advice which boiled down to: you will only do one thing, pick it. You could only edit, or shoot, or write, or produce, or direct, or be in lighting, or be in VFX, or makeup, or accounting. “That’s how it works.”
There’re a few moments I can point to in my working life as defining moments, and that was one of them. That moment of “Yeah… I’d really like to do everything. I might not be good at everything, but I want to try a little bit of everything first.”
I went on to put together whatever the “this” is that I do day-to-day, month-to-month, over the last decade. At times I think I should be more of a specialist and focused on one thing, that comes and goes. I always think I’d get awfully bored and much less engaged. And there’re plenty of successful examples of generalists and specialists in the world, I tend to like to do a variety. I like the multiple skillset and our model of project managers who can plug in to different projects in different capacities and exercise a couple muscles. And I should spend some more time focusing (never “just” doing something, all aspects of production are and should be collaborative) on editing, or writing, or shooting, or bookkeeping , etc.
At lunch Saturday Dr. Pete said his sister had been laid off from that same job, seven months ago. She’s currently applying for producer jobs on a different coast, and is applying for high-profile shows that you’ll hear about in a few months. And she should get one of those shows, because she’s really good at the thing she does.
