Archive for May, 2010

Creating a Music Library

Wednesday, May 26th, 2010 by Doug

One of my personal projects for DIGICO has been to create a library of 30 second music tracks we can use in favor of other music services.  This serves two purposes: to give our clients access to a wide selection of exclusive backing tracks for their project, and to demonstrate the variety of music styles we can compose custom scores in for larger projects.

Some projects we’ve recently completed that use scores I’ve composed include the Chancellor Volunteer Fire and Rescue’s YourBestChance.org web and broadcast videos and our EMMA Award Winning SVBA Home & Garden Show Spot.

Yesterday I recorded four new tracks in my home studio to add to our library and took a time lapse video of the process.  The tracks fall roughly into the genres of acoustic rock, post-rock, alternative rock, and post-punk, you can hear selections from each of the tracks in the background of the time lapse video.

For guitar gear heads, I’m playing a G&L Tribute Legacy into my pedal board (assorted Boss and other pedals) and then into either my late 70′s Vibro Champ or mid 80′s Ampeg V-3.  The Ampeg is an interesting amp, manufactured during a short period when Ampeg was owned by a Japanese company and made some strange guitar heads that used existing model numbers to create very different amps.  This V-3 is much more akin to a 2 channel Marshall JCM-800 than the earlier Ampeg V-3s which have been used by a variety of bands for their loud, clean sounds.  The bass is an inexpensive SX P-Bass copy with an upgraded pickup and bridge.  The acoustic is a strange old Hohner acoustic I bought second (or third, or fourth) hand in high school.

To record my setup I use a handful of mics, mostly standard dynamic and condenser mics, into a Digi001 Pro Tools interface connected to my old Mac G4 desktop.  I had programmed drums for the tracks a day earlier on my MacBook Pro and imported them into Pro Tools.

I’ve come to enjoy writing and recording music library tracks a lot since joining DIGICO in the beginning of this year.  Years ago when I was in college I played in a handful of bands, some good, some bad; but since leaving the group of musicians I played with in those years my music production has been slow, to say the least.  I found myself constantly picking apart any idea I had long before it even became an outline for a song.  I was striving so hard for perfection, to produce music that truly meant something huge to myself, that I couldn’t get anything accomplished.

I’ve finally gotten over that hurdle by using the music library as an opportunity to just write genre songs.  Not everything has to be a life changing song; sometimes a song is just a song.  It may be perfect for a video project I couldn’t have imagined we would be working on when I sat down to write it.  I’m completely creatively liberated from my own restrictions on what I want to write, and it feels great.

Best of all, I’m becoming a better musician each time I sit down to work on new tracks, I’m practicing my instruments more and becoming a much more efficient studio musician (although as you can see by the number of times I re-record parts in the time lapse, I’m still not a great live performer, hah).

Its exciting for me to find an audience in our clients and the viewers our clients are reaching; which is great on a personal level, but also great for our clients, who can develop a more unique identity with a custom piece of music.  And, at the end of the day, by developing a growing selection of music for DIGICO, I’m, at least in part, living my teenage dream of getting paid to make music.

The “best?” Oklahoma Joe’s BBQ: One down, 12 to go

Tuesday, May 25th, 2010 by Joey

One of the perks of traveling to consult or do field production is the food.  A recent shoot in Kansas City, Kansas, included a trip to the Valhalla of BBQ Oklahoma Joe’s. Oklahoma Joe’s, the mothership location, is in a gas station.

Zagat’s rates Oklahoma Joe’s “excellent for barbecue.” “You have to go here.” “Best of the best.”

Anthony Bourdain declares Oklahoma Joe’s “One of the 13 Places to Eat Before You Die.” Go here “before you die.”

It’s the place all the locals told us to go. It’s the place people in Topeka, an hour away, told us to go.  Oklahoma Joe’s is the place people we interviewed on the street in for a wedding from Vermont were going for lunch.

And it’s unbelievably good. The BBQ is tender, well-smoked.  The barbecue sauce is tangy, not overpowering.  Everything about both just exudes “quality.”  “Expertly, lovingly made.” The pork is flavorful by itself, but with the introduction of their BBQ sauce, it’s transcendent. It’s worth the wait in line.  A very long line. In a gas station.

Oklahoma Joe’s gets ingredients like all the other guys. They have meat, spices, and raw materials, just like everyone else. And they come together and make what has been argued is the best BBQ in the United States.  Maybe on the planet.

They make BBQ, that’s what they do. It’s a BBQ place in a gas station.

What’s the one thing you do really well?  Is that what you’re doing?

Is that what the people you’re paying to market/advertise/tell your story are doing?

Check This Out: Nike ‘Write the Future’

Tuesday, May 25th, 2010 by Joey

http://www.youtube.com/watch?v=idLG6jh23yE&feature=player_embedded

This spot is making the rounds.  As it should.  Holy Alejandro Inarritu.

SVBA Home & Garden Show commercial wins EMMA!

Thursday, May 20th, 2010 by Joey

The :30 commercial we produced for the Shenandoah Valley Builders Association (SVBA) 2010 Home and Garden Show won the regional American Marketing Association EMMA award for Best TV Advertising. We’re thrilled to be recognized for the spot, and having a chance to work with a great organization like the SVBA.

Below is the press release on the spot production:

DIGICO Wins American Marketing Association Award

Harrisonburg, VA,  May 21st 2010

DIGICO Shoot | Post | Design (DIGICO), a creative video and motion design firm based in Harrisonburg Virginia, won an American Marketing Association EMMA Award for Best TV Advertising Tuesday May 18th.

The thirty-second commercial titled ‘Mark Your Calendars’ promoted the 2010 Shenandoah Valley Builder’s Association (SVBA) Home and Garden Show, held annually in Harrisonburg. The commercial depicts the variety of people who attend the SVBA Home and Garden Show.

“We’re thrilled to have the commercial recognized alongside our industry peers,” said Joey Groah, DIGICO partner/producer. “The EMMA judges are heavy-hitters, working with household names on a daily basis.  It’s great to have them single out our work,” he said.

The EMMA judge’s comments on the commercial included “It’s hard to make this event a “must do”, but they successfully did it.” The 2010 EMMA judges were Cathy Ferris McPherson, Strategic Planner, The Martin Agency; and Annie Strickler Suttle, Communications Director, ICLEI, Dept. Press Secretary, The Sierra Club.

“We had a notable increase in upscale business volume, which was the purpose of that spot,” said Hal DuBois, Owner of Excel Arts Promotions, the promoter of the SVBA Home Show.

“Faster Pussycat, Design, Design!” EMMA Awards Intro

Wednesday, May 19th, 2010 by Joey

DIGICO provided the intro animation for the regional American Marketing Association EMMA Awards last year, and we were honored to do so again this year.

The first concept we wanted to go with last year was a live-action 70′s femme fatale theme, complete with car chases, gunplay, and lots of still grabs. Due to time and budget, we went with a different idea shot in our office with  a lot of room for compositing and a chance to do a 3D crowd build.

It was a lot of fun, but the female anti-hero idea stuck around like a bad habit… and it had to be kicked.

Above are the first style boards for the concept.  2D and 3D animation mixed with the typography and the music selection get us the look and feel of what was talked about a year ago.  The entire show build has each individual category and the entries.  You can check out the intro animation below.