We designed and animated a new :30 commercial for Comcast Xfinity’s Request for Information (RFI) feature. RFI lets advertisers overlay a interactive image over their commercials for viewers to access more information. Clicking allows consumers to find out more about product and services, and advertisers to generate leads and have additional accountability in campaigns.
We provided creative from the client VO, style frames, design, animation, and a custom score produced in-house.
Here’re the style frames:
And the finished spot: