Client: James Madison University Athletics “One Team” broadcast + digital

For this project we worked with the James Madison University Athletics marketing department to take the JMU Women’s Basketball team campaign and create a :30 broadcast and digital commercial that complimented and played within the direction of the campaign. Working from the concept of the team being lifelong basketball players and fans, we filmed with area student players to help show the through line between athletics at a young age and at a collegiate level.

Services: Creative development, location filming, creative editorial, color grade, sound mix, delivery.